Working as a freelance designer for Schaefer Outfitter, a western apparel brand, involved creating digital content and marketing campaigns that promoted products and strengthened customer engagement. Partnered with the creative team to design social media story posts, establish campaign look and feel, and develop coordinated email marketing sequences, social ads, and product advertisements. Focused on maintaining a cohesive visual identity across digital platforms while creating engaging content that aligned with the brand’s western aesthetic.